Stadium

This is Stadium

Stadium is Sweden’s largest sports chain with more than 110 stores in Sweden, Denmark and Finland.

Besides Stadium retail, are the special concept stores ‘Stadium Ski’ and ‘Stadium Outlet’ as well as the concept experience for destination shopping ‘Stadium Sisjön’ and ‘Stadium Barkarby’. The subsidiaries; Stadium Promotion, Stadium Solutions and Stadium Sports Camp (svb) also form part of the company.  The Parent company Stadium AB in Norrköping acts as a service office for all stores. IKANO S/A owns a 25% holding of Stadium AB.

Our mission
“We want to inspire people to lead fun, active, healthy lives!”

There is a winner inside everyone and it’s the winner in you we want to communicate with, whether you like top-level action and love to compete or enjoy long, brisk walks. We want to continually inspire more and more people to live an active life. This is Stadium’s mission!

Our business concept
“We aspire to offer active people affordable sports and sports fashion products with great functionality, design and quality.”

We invite you to visit to our stores, where we will help you to choose the right product at the right price. It's our way of letting you know that you’re important to us.