Press Release, 29 Aug 2017

Extenda partners with leading provider of omnichannel customer engagement solutions Mobilize

  • Extenda offer their clients on release 16.1 and beyond turn-key access to Mobilize’s industry leading solutions
  • Mobilize’s Loyalty Promo Engine available pre-integrated in Extenda POS solutions
  • Unlocks omnichannel promotion management, mobile customer engagement and loyalty

Stockholm, August 29th 2017: Extenda, the leading provider of POS solution technology, and Mobilize, the leading provider of customer engagement solutions for the retail industry, have integrated Mobilize’s solutions into Extenda release 16.1. This integration strengthens Extenda´s mission to simplify shopping for its customers by adding a new add-on solution to our capabilities portfolio.

Mobilize’s market leading mobile customer engagement solution is currently used by over 1.8 million shoppers across 35,000 UK stores. The integration with Extenda further widens the coverage of Mobilize’s retail network to 42,000 stores in Europe, the US, and South Africa. Retailers with Extenda’s POS system have turnkey access to this solution via the integration of Mobilize’s Loyalty Promo Engine.

Håkan Valberg, CEO of Extenda, says: “The partnership with Mobilize is in line with our strategy to enhance our solution with out of the box integrations that complement our products and offer an improved consumer experience. This is another proof of our product flexibility and completes our add-on strategy. Mobilize was a natural choice because of their strong track record in providing end-to-end, customer centric mobile loyalty solutions that increase retailer profitability and the industry change.”

Claes Kockum, CEO of Mobilize, says: “We are pleased to have completed the integration with Extenda Retail POS—thereby removing the only technical obstacle for Extenda’s clients to launch digital loyalty schemes”.

Kockum added, “Any retailer still operating a card-only based loyalty scheme in 3 years’ time will lose out as customers stop carrying all but the most essential plastic cards and vouchers with them. This paradigm shift can’t be ignored and retailers need to ensure their customer engagement activities evolve accordingly. One of the best ways to do this is to fuse traditional loyalty schemes with the opportunities that digital technology offers.”


Extenda is one of the world’s leading providers of POS solutions technology that simplify shopping delivering innovation and simplicity to retail stores enabling them to provide a world class shopping experience for their customers. Extenda’s clients are market leaders in their own right and they rely on Extenda’s extensive domain expertise and passion for delivering innovative solutions to maintain their place in the market. The Extenda product suite supports sales with omni channel solutions such as POS terminals, self-scanning, mobile POS and e-commerce integrations. There are over 35,000 Extenda POS and mobile POS check out terminals across more than 35 countries around the world.


Mobilize Systems (Mobilize) is a market leader in the provision of digital customer engagement solutions for retailers, enabling them to forge deeper and more profitable customer relationships.
Mobilize’s solutions are currently used by over 1.8 million shoppers across 42,000 stores, including Tier 1 clients such as Matalan Ltd and Conviviality Plc.
Any retailer can set up Mobilize’s patented M-CRM™ platform to work as a free-standing mobile loyalty engine or alongside an existing loyalty scheme.

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